DODIPPCFree audit

Full-timeGoogle Ads specialist.Rodrigo Betalleluz, for e-commerce, B2B, SaaS and local businesses.

9+ years · 6,100+ hours on Upwork, Top Rated Plus

Rodrigo Betalleluz, full-time Google Ads specialist

I’m Rodrigo Betalleluz.Full-time Google Ads specialist.

Nine years full-time in Google Ads, for e-commerce, B2B, SaaS and local businesses, on budgets small and large. My main client is UNICEF USA, where I run Google Ads, Microsoft Ads and Google Ad Grants campaigns.

No junior account manager, no monthly PDF. I run each account myself, keep in touch daily and meet you every week. From Lima, UTC−5, in English and Spanish.

On Upwork
Top Rated Plus · 99% job success · 6,100+ hours ↗
Certified in
  • Google Ads
  • Analytics and Tag Manager
  • Shopping and PMax
  • Microsoft Ads
  • Demand Gen
  • Looker Studio
  • Conversion tracking

Right now, your next customer
is typing one of these.

Most businesses already pay for Google Ads. The ads are usually fine. The money leaks after the click. Of a hundred local businesses we reviewed, eighty-two carry an advertising tag.

0/100

local business websites we reviewed carry a Google Ads tag.

take a customer only by form, phone or email. The click is paid for; the customer waits for a call back.

Source: DODI PPC review of 100 local service businesses (dental, therapy, fitness, aesthetics) in the US, Canada and Europe, October 2026.

From a search
to a sale or a lead.

  1. 01

    Someone searches

    A customer types what they need, in their own words, often on a phone and often out of hours.

  2. 02

    Your ad answers

    The headline repeats the search. The offer, the price or the next free slot is already in the ad.

  3. 03

    The page answers the next question

    Price, reviews, delivery or what happens next, on a page built for that one search.

  4. 04

    They act on the spot

    A checkout, a booking or a short form, right on the page. Nobody waits for a call back.

  5. 05

    Google learns what worked

    Conversion tracking sends the sale or lead back to Google Ads, so the budget moves to the searches that pay.

ac repair same day

ac repair same day near me

ac repair same day cost

ac repair open saturday

ac repair same day
Sponsored
northcoolair.example
Same-Day AC Repair | North Cool Air

A technician at your door today when possible. Upfront pricing. Book online in a minute.

northcoolair.example
Same-day AC repair.
4.9 from 312 reviews · $89 diagnostic visit
Licensed and insured✓
Next free slotSat 10:30
Book online
Repair visit · 2-hour window
Thu22Fri23Sat24Mon26Tue27
9:0010:3011:1512:00
✓ Confirmed. Saturday 24, 10:30.
Google Ads · Conversions · Booked job
0this week
ac repair same day9
ac not cooling11
hvac maintenance plan2

E-commerce, SaaS, B2B and local.
Each campaign built for its own searches.

01

E-commerce

linen shirts free returns

Shopping and Performance Max campaigns built on the product feed, with every sale tracked back to the search.

Campaign screenshotShopping results, client name hidden. From Rodrigo.
All industries
02

SaaS

payroll software small business

Search campaigns for trials and demos, with sign-ups and qualified pipeline sent back to Google Ads.

Campaign screenshotTrial sign-ups by keyword, client name hidden.
All industries
03

B2B lead generation

hr outsourcing for startups

Campaigns judged on qualified leads, not form fills, with offline conversions brought in from your CRM.

Campaign screenshotLeads and cost per qualified lead, client name hidden.
All industries
04

Local businesses

ac repair same day

Calls, quote requests and bookings from people nearby, tracked to the campaign and the hour.

Campaign screenshotCalls by hour of day, client name hidden.
All industries
05

Private practices

dentist accepting new patients

Dental, psychology, therapy, fitness and aesthetics, each with a page written for its own patients.

Campaign screenshotBooked appointments, client name hidden.
See the practice pages

Software reads the account.
A person decides.

Language models and scripts read every search term, hour of the day and step of the checkout or form, at a level of detail nobody has time for by hand. Rodrigo reads what they flag and decides what changes.

Search terms · week 41Skincare store, US · last 7 days
Search termClicksCostSalesDecision
niacinamide serum for oily skin41$2129RaiseSells well at weekends. Weekend bids +20%.
skincare jobs remote18$640ExcludeJob seekers. Negative keyword.
skincare routine for beginners33$1512RedirectResearch, not buying. Sent to the routine guide.
free skincare samples22$700ExcludeLooking for freebies. Negative keyword.
vitamin c serum sensitive skin57$26811TestStrongest term. New headline under test.
Part of a weekly search-term review. Illustrative figures, not client data.
First week

A free audit of the account, tracking and competition. No account yet: your key market on Google and a campaign plan.

Weeks two to four

Ads, campaigns and conversion tracking go live together.

Every day

Communication with Rodrigo, and changes as the data comes in.

Every week

A meeting with market insights and improvements, and a Looker Studio report.

Selected work.

“Rodrigo did an excellent job with our campaigns. He was able to get far more than we could ourselves.”

Google and Bing Ads management · Upwork review, 5.0

“Very straightforward, excellent advice and very professional and hands on, he understood the solution from a strategic level.”

Google Ads consultation · Upwork review, 5.0

“Responsive, strategic, and consistently proactive.”

Telehealth psychiatric practice, United States · Upwork review, 5.0
Rodrigo Betalleluz in his studio in Lima

Every ad account
is run by Rodrigo.

No account managers and no hand-offs. The person you talk to every week is the person changing your campaigns.

  • 9+years on Google Ads
  • 160+projects
  • 6,100+hours on Upwork
Request a free audit

Google Ads for

Run by one full-time Google Ads specialist. Your industry isn’t listed? Write anyway.

Currently taking on three new projects · October 2026

Let’s look at your account.

A free audit of your Google Ads account by Rodrigo, full-time Google Ads specialist. No account yet? He’ll find your key market on Google and propose your first campaigns.

Calls with RodrigoOctober 2026
No open call slots. Write instead: Rodrigo reads every message himself.
Tell me about your business.Let’s see if you qualify for a free audit.

Or write to rodrigo@dodippc.com